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ORCHESTR

Industries · Furniture & home décor

Sold on the floor.Made to measure.Delivered when promised.

We build furniture systems that follow every piece from the showroom conversation to the installed sofa — quotes, deposits, fabric choices, production, stock, delivery crews and after-sales on one record.

Build your showroom system
Orders · Made to order
Sample
Open custom orders
86
In production
41
At risk
5
Order progress
This month
  • FO-3418Client 0412 · 3-seat sofa · Fabric F-118On track
    Workshop · frame buildIn production
  • FO-3411Client 0398 · dining table 240cm · oakAt risk
    Overseas · ex-works date moved +9 daysIn production
  • FO-3407Client 0377 · modular corner unitAwaiting client
    Waiting for layout sign-offSpecs signed
  • Showroom leads
  • Quotes & deposits
  • Made-to-order tracking
  • Stock & containers
  • Delivery & installation
  • After-sales & repairs
  • Trade & designer accounts
  • Branch reporting

01Where furniture orders go wrong

The sale takes an hour. The order takes ten weeks.

In furniture, most of the work starts after the customer leaves the showroom — and that's where details, dates and deposits slip.

01

Custom specs are written on a quote and retyped for the workshop

What happens

Fabric codes, leg finishes, dimensions and modular layouts are noted on a paper quote or a WhatsApp chat, then copied into a purchase order for the factory or workshop.

What it costs

A sofa arrives in the wrong fabric or ten centimetres too long, the customer refuses it, and the piece is remade at your cost.

With one system

Every option is chosen from a structured configurator on the order. The customer signs off the spec, and the same record becomes the production order — nothing is retyped.

02

Nobody can answer "when is my order arriving?"

What happens

Made-to-order pieces depend on a local workshop or an overseas supplier. Status sits in emails and phone calls with the factory, and the sales consultant is the only one who knows.

What it costs

Customers call repeatedly, consultants spend their floor time chasing suppliers, and delays are discovered the week of delivery.

With one system

Each order moves through clear stages — deposit, specs signed, production, quality check, delivery booked, installed — with supplier dates attached and delays flagged early.

03

Floor stock, warehouse stock and container stock don't agree

What happens

Display pieces, warehouse stock and items on the water are tracked in separate spreadsheets per showroom, and "in stock" often means "somewhere".

What it costs

Consultants sell pieces that were already reserved, or promise delivery dates the container can't meet.

With one system

One stock view by showroom, warehouse and inbound container, with reservations against orders and display pieces marked as such.

04

Delivery and installation are planned on a whiteboard

What happens

Delivery crews, assembly teams and vehicles are booked by phone. Access details, lift bookings and building permits for towers live in someone's notes.

What it costs

Failed deliveries because the building wasn't informed, crews sent without the right tools, and customers taking a day off for a no-show.

With one system

A delivery calendar by crew and vehicle, with each job carrying the address, access notes, building requirements, items and an installation checklist.

05

Deposits and balances are tracked by hand

What happens

Deposits are taken in the showroom, balances are due before delivery, and payment status is checked with accounts by phone.

What it costs

Goods leave without the balance paid, or deliveries are held while someone confirms a bank transfer.

With one system

Each order shows deposit, payments and balance due. Delivery can't be confirmed until the balance rule is met, and payment links go out with the delivery booking.

06

After-sales claims have no owner

What happens

A scratched table or a recliner that stopped working is reported by WhatsApp. Photos, warranty details and the original order are in different places.

What it costs

Claims drag on for weeks, customers post reviews, and nobody knows what after-sales is costing.

With one system

Service tickets linked to the original order, with photos, warranty status, an owner, a supplier claim if needed and a scheduled technician visit.

02Showroom platform preview

What your furniture system could look like.

Switch between the screens a sales consultant, operations coordinator, delivery planner and owner would use. Every screen is designed around your ranges, showrooms and suppliers in discovery.

Orders · Made to order
Sample
Open custom orders
86
Across 2 showrooms
In production
41
Workshop 26 · Overseas 15
Order progress
This month
  • FO-3418Client 0412 · 3-seat sofa · Fabric F-118On track
    Workshop · frame buildIn production
  • FO-3411Client 0398 · dining table 240cm · oakAt risk
    Overseas · ex-works date moved +9 daysIn production
  • FO-3407Client 0377 · modular corner unitAwaiting client
    Waiting for layout sign-offSpecs signed
  • FO-3402Client 0365 · bedroom set · walnutBooked
    Sat · Crew 2 · Dubai MarinaDelivery booked
  • FO-3396Client 0351 · recliner pairRework
    QC note: stitching on armQuality check
Which customers need to hear about a delay this week?
Two: Client 0398's dining table, where the overseas ex-works date moved by nine days, and Client 0351's recliners, which failed quality check and go back for stitching. I've drafted an update for each with a revised window — the consultant should review before sending.
Orders · at riskSupplier datesQC notes

Illustrative interface with sample data — your system is designed around your collections, showrooms and delivery teams.

Illustrative demo · sample data

Can you see your own showroom running on it?

Build your showroom system

03Solutions

The parts of a furniture system — chosen for your showroom.

  • Every walk-in and DM followed up

    Showroom leads & follow-ups

    Walk-ins, Instagram messages, website enquiries and designer referrals in one pipeline, with the consultant, rooms of interest, budget, site-measure date and next follow-up recorded.

    • Lead source and consultant
    • Site measure booking
    • Follow-up reminders
    • Trade and designer referrals

Not every showroom needs every module. We scope the ones your operation actually uses, and add the rest when you need them.

04AI inside the system

AI that keeps custom orders on track.

AI in your furniture system works on your own quotes, orders, supplier dates and tickets. It reads, drafts and flags — your team stays in charge of customers and money.

AI never confirms a delivery date, changes a price, approves a discount or refunds a deposit by itself. Customer messages are drafted from your templates and sent by staff, and supplier claims are reviewed before they go out.

  1. 01

    Spec checker

    Consultant confirms
    Is anything missing from this quote before it goes to the workshop?

    Checks the order against the range's rules — fabric code, leg finish, seat depth, modular orientation, cushion fill — and flags missing or incompatible options before the customer signs off.

  2. 02

    Delay early warning

    Staff send updates
    Which orders are likely to miss their promised delivery window?

    Compares supplier and workshop dates, container ETAs and QC results with each promised window, lists the orders at risk and drafts a customer update for each one.

  3. 03

    Enquiry assistant

    An Instagram DM asks for the price and lead time of a sofa from a photo.

    Suggests matching pieces from your ranges, drafts a reply with starting prices and typical lead times from your approved information, and offers a showroom visit or home measure — the consultant sends it.

  4. 04

    Delivery planning help

    Planner approves
    Plan Saturday's deliveries for three crews.

    Groups jobs by area and installation time, checks balances and building permits, and proposes a crew schedule — highlighting anything that can't go yet.

  5. 05

    After-sales summaries

    What are our most common after-sales issues this quarter?

    Summarises tickets by range, supplier and issue type, with the orders and photos behind each, so buying and quality decisions are based on real claims.

05A day with ORCHESTR

A Saturday at the showroom, two ways.

  1. 08:00Crews leave with full job sheetsEach crew has its route, items, access notes, permit status and installation checklist on their phone.
  2. 10:30Quote signed in the showroomThe consultant builds the configuration with them, sends the quote while they're there and takes the deposit by payment link.
  3. 12:00Stock and container dates on screenThe consultant sees warehouse stock, reservations and the next container date, and gives an honest answer immediately.
  4. 14:00Permit flagged the day beforeThe job was flagged on Friday because the permit wasn't confirmed, and the customer was asked to arrange it in time.
  5. 16:00Ticket with an ownerThe photos become a service ticket on the original order, with warranty status, an owner and a touch-up visit booked.
  6. 20:00Owner sees the whole pipelineThe owner reviews the day's orders, deposits taken, deliveries completed and orders at risk across both showrooms.

An illustrative day — every system is designed around how your team actually works.

06Integrations

Works with what your showrooms already use.

Integrations depend on what each provider exposes — we confirm every connection in scoping before committing to it. Names are examples of categories we work with, not partnerships.

Point of sale & payments
Card terminals and POS exportsPayment linksTabby / Tamara instalments (where offered)
Accounting
Zoho BooksQuickBooksXero
Messaging & social
WhatsApp Business APIInstagram messaging (where available)EmailWebsite forms
E-commerce
ShopifyWooCommerceProduct feed exports
Suppliers & production
Supplier order confirmations via email or exportWorkshop job sheetsForwarder container updates
Data
Spreadsheets & product cataloguesExisting databasesBI tools

07How we build your system

Built around your showroom — not a template.

  1. 01

    Understand your business

    We learn how the business actually runs — people, tools, hand-offs and where time is lost — before proposing anything.
  2. 02

    Map your workflows

    Every workflow is mapped end to end: who does what, when, with which information, and what should happen automatically.
  3. 03

    Design your system

    Screens, records, permissions and integrations are designed around those workflows, and the scope is agreed in writing.
  4. 04

    Build and integrate

    We build in stages and connect the tools you keep, so your team sees working software early and gives feedback as we go.
  5. 05

    Test and launch

    We test with real scenarios, migrate the agreed data, set up roles and access, and onboard the team.
  6. 06

    Support and improve

    After launch we support the system under an agreed arrangement and extend it as the business changes.

08Why it matters

What changes for the showroom.

We don't quote savings we haven't measured. In discovery we baseline how your team works today, so improvements can be tracked against your own numbers.

  • Specs that arrive right

    The signed configuration is the production order, so pieces are made the way the customer chose them.

  • Honest delivery dates

    Consultants promise against real stock, container ETAs and production dates — and know early when one slips.

  • Deliveries that happen first time

    Crews leave with access details, permits and checklists, so fewer jobs are turned away or repeated.

  • Deposits and balances under control

    Every order shows what's paid and what's due before anything leaves the warehouse.

  • After-sales that closes

    Every claim has an owner, photos, a warranty decision and a visit date.

  • A clear view of the business

    Conversion, custom mix, deposits held and after-sales cost by showroom and range.

09Possible use cases

How different furniture businesses could use it.

Examples of what we could build — not completed client projects.

Single showroom with a workshop

From floor to workshop without retyping

Configured quotes that become workshop job cards, with production stages, QC checks and delivery booking on one order.

Quotes & configuratorMade-to-orderDeliveries
Multi-showroom importer

Containers, stock and showrooms aligned

Stock across showrooms and a central warehouse, inbound containers allocated to orders, and consultants selling against real availability.

Stock & containersOrdersDashboard
Contract & hospitality supplier

Projects delivered room by room

Hotel, office and residential projects with trade pricing, room-by-room schedules, staged deliveries and installation sign-off.

Trade accountsProject ordersInstallation
Online-first décor brand

Website orders with real lead times

Shopify orders feeding stock, made-to-order tracking and delivery slot booking, with customer updates from the same record.

E-commerce syncDelivery slotsCustomer portal

FAQs

Furniture business questions, answered.

Retail & commerce

01Can it handle made-to-order and stock items in the same order?

Yes. An order can mix a stock coffee table with a custom sofa and a rug on the water. Each line follows its own path — reserved from stock, sent to production or allocated from a container — and the order shows when everything can be delivered together or in parts.

02Our options are complex — fabrics, grades, sizes, modules. Can the configurator cope?

That's scoped in discovery around your actual ranges. We model the options, which combinations are allowed, how each affects price and lead time, and what the workshop or supplier needs to see on the production order.

03We work with a local workshop and overseas suppliers. How is production tracked?

Local workshops can update stages directly through a simple job view. For overseas suppliers, confirmations and dates can be logged from email or imported from their files, and container details come from your forwarder's updates. We don't assume a supplier has an API.

04Can delivery crews use it on their phones?

Yes. Crews see their jobs, addresses, access notes and checklists, take photos on completion, capture the customer's signature and log any issues — which create an after-sales ticket automatically.

05We already use a POS and Shopify. Do we need to replace them?

Usually not. We connect to Shopify and take sales and payment data from your POS where it allows, so the operational side — custom orders, stock, deliveries and after-sales — runs in one system without changing how you take payments.

06How does AI help a furniture business specifically?

Mainly by catching problems early: incomplete specs before production, orders likely to miss their window, deliveries without a confirmed permit or balance. It also drafts replies and customer updates. It never confirms dates, prices or refunds without staff.

07Can we bring our product catalogue and open orders across?

Yes. We import products, options and prices from your spreadsheets or e-commerce platform, and migrate open orders with their deposits and supplier dates so nothing in progress is lost.

08Who sees customer and pricing information?

Access is role-based and enforced on the server. Crews see delivery details but not prices, workshops see specs but not customers' contact details, and trade accounts see only their own projects.

09How is a furniture system priced?

It's quoted after discovery, based on the modules, number of showrooms and users, the crew app, the configurator's complexity and the integrations you need. Hosting and support are agreed separately and in writing.

Start here

Let's mapyour showroom.

Tell us how an order moves from your showroom floor to the customer's home today. We'll show you how one system could connect sales, production, stock and delivery.

  1. 01We get back to you to arrange a call.
  2. 02A focused conversation about how your showroom runs today.
  3. 03If there's a fit, a written scope and quote — no obligation.
Industry · Furniture & Home DécorFree consultation · no obligation
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