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ORCHESTR

Industries · Event management

Load-in is at 06:00.Is every supplierconfirmed?

We build event operations systems where every event is one live record — brief, proposal, budget, suppliers, crew, run sheet and reconciliation — so producers know what's still open before show day, not on it.

Build your event system
Portfolio · Next 60 days
Sample
Live events
11
Contracted value
AED 4.8M
Open supplier items
9
Events by stage
Next 60 days
  • EV-2204Atlas Group · annual gala3 open
    Sat 14 Dec · Palm Jumeirah ballroom · 900 guests · 3 supplier items openProduction
  • EV-2211Crescent Motors · vehicle launchOn track
    Thu 12 Dec · Al Quoz warehouse venue · 400 guestsProduction
  • EV-2198Harbor Trading · leadership offsiteDue Fri
    Abu Dhabi · 3 days · 120 delegates · rooming list due FriPlanning
  • Briefs & proposals
  • Event budgets
  • Supplier POs & documents
  • Run sheets
  • Crew & freelancers
  • Guest lists & registration
  • Post-event reconciliation

01Where event agencies lose control

The show is fixed. Everything before it moves.

Event teams are brilliant under pressure. The problem is how much of that pressure comes from information living in chats, spreadsheets and one producer's head.

01

Each event lives in its own WhatsApp group and spreadsheet

What happens

Every event gets a new group chat, a new budget sheet and a new folder. Decisions made at 23:00 in a chat never reach the run sheet.

What it costs

When the producer is off sick or a second event lands the same week, nobody else can see what was agreed, what's outstanding or who owns it.

With one system

One live record per event holding the brief, budget, suppliers, tasks, files and decisions — so anyone on the team can open it and see exactly where it stands.

02

Budgets drift after the proposal is signed

What happens

The client approves a costed proposal, then extra LED, overtime crew and a second rehearsal are agreed on calls and on site — and only some of them reach the budget sheet.

What it costs

Margins discovered at reconciliation, weeks after the event, with costs that were never turned into change orders for the client.

With one system

Budget lines linked to supplier POs and client change orders, with committed cost, forecast margin and unbilled extras visible while there's still time to act.

03

Supplier confirmations and documents are chased by message

What happens

AV, staging, florals, transport and talent each confirm differently. Insurance certificates, risk assessments and riders arrive as attachments in different inboxes.

What it costs

A venue asks for the staging contractor's method statement the day before load-in, and the team spends the evening searching emails.

With one system

Every supplier booking has a PO, a status, a deposit and a document checklist — and the event shows what's missing long before the venue asks for it.

04

The run sheet is version 14, and nobody knows which one crew have

What happens

Show-day timings are edited in a shared document, exported to PDF and sent round again whenever the client moves a speech or the act changes slot.

What it costs

Crew working from an old version, a missed cue, and a producer answering the same question on three radios.

With one system

One run sheet per event, edited in one place, with each team seeing its own cues on their phone and every change logged and announced.

05

Freelance crew are booked from memory and contact lists

What happens

Event managers, hosts, runners and technicians are found through personal contacts, confirmed by message and paid from a spreadsheet afterwards.

What it costs

Double-booked freelancers across overlapping events, no record of who performed well, and payment disputes after the show.

With one system

A crew pool with skills, availability, bookings per event, call times and approved hours that flow straight into payment.

06

Leadership can't see across the event portfolio

What happens

Directors ask each account lead for an update to understand what's in proposal, what's confirmed and which events are at risk.

What it costs

Resourcing decisions made late, pitches taken on when the team is already stretched, and no view of profitability by client or event type.

With one system

A portfolio view of every event by stage, owner, date and forecast margin — built from the event records the team already works in.

02Event agency platform preview

What your event system could look like.

Switch between the views an account lead, producer, finance and the directors would use every week. Every screen is designed around your events and your workflow in discovery.

Portfolio · Next 60 days
Sample
Live events
11
Next 60 days
Contracted value
AED 4.8M
Confirmed events
Events by stage
Next 60 days
  • EV-2204Atlas Group · annual gala3 open
    Sat 14 Dec · Palm Jumeirah ballroom · 900 guests · 3 supplier items openProduction
  • EV-2211Crescent Motors · vehicle launchOn track
    Thu 12 Dec · Al Quoz warehouse venue · 400 guestsProduction
  • EV-2198Harbor Trading · leadership offsiteDue Fri
    Abu Dhabi · 3 days · 120 delegates · rooming list due FriPlanning
  • EV-2215Client 0718 · weddingAwaiting client
    18 Jan · 350 guests · proposal v3 sentProposal
  • EV-2189Northwind Retail · flagship openingUnbilled extras
    Delivered 30 Nov · reconciliation open · AED 38k unbilledWrap-up

Illustrative interface with sample data — your system is designed around your event types, suppliers and team.

Illustrative demo · sample data

Can you picture your next show week on it?

Build your event system

03Solutions

The parts of an event system — chosen for your agency.

  • Every RFP owned, costed and followed up

    Brief & proposal pipeline

    Briefs from email, website and referrals land in one pipeline with event date, guest count, budget band and decision date — then move through costing, pitch and win or loss.

    • Brief capture from RFP documents
    • Costed proposal builder
    • Proposal versions and approvals
    • Win and loss reasons

Not every agency needs every module. We scope the ones your operation actually uses, and add the rest when you need them.

04AI inside the system

AI that keeps every event's loose ends visible.

AI in your event system works on your own briefs, budgets, supplier bookings and run sheets. It reads, drafts and flags what's open — producers and account leads decide.

AI prepares; your team approves. Proposals, client messages, supplier POs, run-sheet changes and payments are always confirmed by a person before they go anywhere. AI answers only from records the user is allowed to see, and safety-critical items — rigging, crowd management, permits — stay with the responsible producer and contractors.

  1. 01

    RFP and brief reading

    Account lead confirms
    A 30-page RFP arrives as a PDF.

    Extracts dates, guest numbers, budget band, deliverables, evaluation criteria and the decision date into the brief, and lists the questions the RFP leaves unanswered.

  2. 02

    Open-items radar

    What could go wrong on events in the next two weeks?

    Lists unconfirmed suppliers, missing documents, overdue deposits, unassigned tasks and crew gaps across every event, ordered by how close each event is.

  3. 03

    Run-sheet change impact

    Producer approves
    The CEO's speech moves 15 minutes later.

    Shows which cues, teams and suppliers are affected, drafts the revised run sheet and the messages to each team — nothing is published until the producer approves.

  4. 04

    Supplier quote comparison

    Compare the three AV quotes for the tech summit.

    Lines up equipment, crew, hours and exclusions side by side, flags what one quote leaves out, and shows the effect of each on the event's margin.

  5. 05

    Post-event reconciliation

    Finance approves
    Reconcile the flagship opening.

    Matches supplier invoices to POs, highlights costs with no client change order and drafts the reconciliation summary and any outstanding client invoice for finance.

  6. 06

    Client updates

    Sent after review
    Draft this week's status update for Atlas Group.

    Writes a short update from the event record — what's confirmed, what's waiting on the client, upcoming approvals — for the account lead to edit and send.

05A day with ORCHESTR

Ten days before a 900-guest gala, two ways.

  1. 07:30Overnight changes on the eventOvernight updates are on the event record, and the open-items list shows three things to chase today.
  2. 09:00Meeting from the portfolioThe meeting runs from the portfolio view: stages, owners, open items and at-risk events on one screen.
  3. 11:30Missing document already chasedThe missing risk assessment was flagged days ago, the chaser went out on Monday and the document is now attached.
  4. 14:00Change order raisedThe account lead adds the LED wall as a change order; the client approves it in the portal and the margin updates.
  5. 17:00Run sheet updated onceThe producer approves the change and each team sees its revised cues on their phone.
  6. 19:30Crew gaps already filledTwo unconfirmed freelancers were flagged at lunchtime and replaced from the available pool.
  7. 23:00Margin known tonightDirectors see confirmed cost, forecast margin and unbilled extras for every live event before they leave.

An illustrative day — every system is designed around how your team actually works.

06Integrations

Connects to the tools your team and suppliers already use.

Integrations depend on what each provider exposes — we confirm every connection in scoping before committing to it. Names are examples of categories we work with, not partnerships.

Messaging
WhatsApp Business APIEmailSlack or Microsoft TeamsSMS gateways
Accounting & payments
Zoho BooksQuickBooksXeroCard payment gateways and payment links
Ticketing & registration
Eventbrite (via API)Existing ticketing or registration platforms (via API or export)QR check-in apps
Files & design
Google DriveDropboxMicrosoft 365 / SharePointFloor plans and renders as attachments
Calendars & signatures
Google CalendarOutlookE-signature tools (where available)
Data
Spreadsheets and exportsExisting project management tools (via API or export)BI tools

07How we build your system

Built around your agency — not a template.

  1. 01

    Understand your business

    We learn how the business actually runs — people, tools, hand-offs and where time is lost — before proposing anything.
  2. 02

    Map your workflows

    Every workflow is mapped end to end: who does what, when, with which information, and what should happen automatically.
  3. 03

    Design your system

    Screens, records, permissions and integrations are designed around those workflows, and the scope is agreed in writing.
  4. 04

    Build and integrate

    We build in stages and connect the tools you keep, so your team sees working software early and gives feedback as we go.
  5. 05

    Test and launch

    We test with real scenarios, migrate the agreed data, set up roles and access, and onboard the team.
  6. 06

    Support and improve

    After launch we support the system under an agreed arrangement and extend it as the business changes.

08Why it matters

What changes for an event agency.

We don't quote savings we haven't measured. In discovery we baseline how your team works today, so improvements can be tracked against your own numbers.

  • Every event readable by anyone

    The whole team can open an event and see what's agreed, what's open and who owns it — not just its producer.
  • Margin protected during the event

    Additions become change orders as they're agreed, so cost and price move together.
  • Fewer show-day surprises

    Missing documents, unconfirmed suppliers and crew gaps surface days before load-in.
  • One run sheet, one truth

    Changes are made once and reach every team in the version they're working from.
  • Reconciliation that doesn't take a month

    POs, invoices and change orders are already linked, so closing an event is a review, not a reconstruction.
  • A portfolio directors can steer

    Pipeline, team load and profitability across every event and client, live.

09Possible use cases

How different event businesses could use it.

Examples of what we could build — not completed client projects.

Corporate event agency

Many clients, overlapping shows

Conferences, galas and launches running in parallel, with shared supplier and freelancer pools, change orders and a directors' portfolio view.

Event recordBudgetsPortfolio
Multi-brand events group

Several brands on one platform

Each brand keeps its own workspace, team and calendar, while leadership sees people, events and reporting across the whole group.

Brand workspacesGroup calendarDashboard
Wedding & private events planner

High-touch, high-detail

Proposals in versions, client approvals in a portal, supplier documents and a detailed run sheet for every celebration.

Client portalSuppliersRun sheets
Brand activation & experiential team

Many sites, short builds

Roadshows and mall activations across several cities, with crew rosters, build schedules, stock of branded materials and daily reporting from each site.

CrewSchedulesReporting

Running today

For WePlan, an events group running several brands, ORCHESTR built WePlan OS — one platform that hosts each brand as its own workspace, with shared people, tasks, calendars and reporting, and brand websites and ticketing connected into the same backend.

WePlan logo01 / 01
Events & multi-brand

WePlan

Multi-Brand Operating System

Six brands. One command center.

  • Brand workspaces
  • Group-level dashboard
  • Teams & tasks
  • Calendars
WePlan OS · Group viewrecreated · illustrative
All brandsCalendarTeams & tasks
AIO Events
Workspace
WeSports
Workspace
Unifest
Workspace
Jackets
Workspace
Planit
Workspace
Unity
Workspace

FAQs

Event agency questions, answered.

Hospitality & events

01We run projects in a general project management tool. Why would we need this?

General tools track tasks well but don't know what a supplier PO, a change order, a run sheet or a guest list is. We build those event objects into one system, and can keep or connect your existing tool for internal tasks if the team likes it.

02Can it handle several events happening in the same week?

That's the point of it. Crew, suppliers and equipment are booked against events, so overlaps show up as conflicts before anyone is double-booked, and the portfolio shows every event's status side by side.

03We operate several brands. Can each keep its own way of working?

Yes. Each brand or division can have its own workspace, stages, templates and team, sitting on a shared platform with group-level people, suppliers and reporting for leadership.

04Can freelancers and suppliers use it?

If you want them to. Freelancers can confirm bookings and see call times and their cues; suppliers can upload documents against their booking. Each external user sees only what you give them access to.

05Does it connect to our ticketing or registration platform?

Where the platform has an API or export, yes — attendee and ticket data can flow onto the event for check-in and reporting. We confirm each platform in scoping before committing to it.

06What about event permits and venue requirements?

The system tracks each permit and venue requirement as a step with an owner, due date and documents, and can prepare the information you submit. It doesn't submit to authority portals itself.

07Can we bring in our supplier list, past events and templates?

Usually. Supplier directories, client lists and proposal or budget templates are imported from spreadsheets and documents; we agree how much past event history is worth migrating.

08Will the AI send anything to clients or suppliers?

Not on its own. It reads briefs, drafts updates, chasers and run-sheet changes, and flags open items — every message, PO and published change is approved by a person first.

09Does it work on show day, on a phone?

Yes — run sheets, cue lists, check-in and crew call times are designed for mobile use on site. Connectivity requirements for your venues are discussed in scoping.

10How is an event system priced?

We quote after a discovery session, based on the modules, number of brands or divisions, integrations and migration involved. Hosting and support are agreed separately and in writing.

Start here

Let's mapyour next show.

Tell us how your agency runs events today. We'll come back with how one system could connect briefs, budgets, suppliers, crew and show day.

  1. 01We get back to you to arrange a call.
  2. 02A focused conversation about how your agency runs today.
  3. 03If there's a fit, a written scope and quote — no obligation.
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