Privacy Policy

ORCHESTR designs and builds custom business operating systems. We are based in Dubai, United Arab Emirates, and we are responsible for the personal information collected through orchestr.ae (the “site”).

Questions about this policy or your information can be sent to info@orchestr.ae.

We only collect what you choose to give us and what is needed to run the site:

• Details you submit in our forms — the Let's Talk form, the system blueprint, the strategy-call form and the contact form. This can include your name, company, email, phone or WhatsApp number, what you need help with, an optional budget range, your blueprint answers and any message you write.
• Context sent with a form so we can understand where the enquiry came from: the page you were on, the referring site, campaign (UTM) tags from the link you followed, your device type and your browser's user-agent string.
• Messages you type into ORCHESTR AI, the assistant on the site.
• Usage information: pages viewed, buttons clicked and form steps completed, recorded by our hosting platform's analytics to help us improve the site.
• Correspondence you start with us by email or WhatsApp.

We do not ask for payment details, identity documents or sensitive personal information on this site, and we ask you not to include them in messages.

• To reply to your enquiry, understand your business and prepare a proposal — because you asked us to (pre-contract steps) or with your consent.
• To keep a record of conversations with prospective and existing clients — our legitimate interest in running the business.
• To answer questions through ORCHESTR AI — because you asked it a question.
• To understand how the site is used and fix problems — our legitimate interest in a working website.
• To meet legal, accounting or regulatory obligations where they apply.

We do not sell or rent your information, and we do not use it for unrelated marketing without your consent.

We use a small number of service providers to run the site and handle enquiries. They act on our instructions and only receive what they need:

• Base44 — hosts the site, its database, file storage, backend functions and analytics.
• Our internal operations system (also built on Base44) — enquiries are copied there so the team can follow up. If that hand-off fails, the enquiry is emailed to our team inbox instead.
• An AI model provider, accessed through Base44 — receives the messages you type into ORCHESTR AI so it can generate a reply.
• Google Fonts — the site's typefaces are loaded from Google's servers, which receive your IP address when fonts load.
• WhatsApp (Meta) — only if you choose to message us there. WhatsApp's own terms and privacy policy apply to those conversations.

Some providers may process information outside the United Arab Emirates. Where that happens we rely on providers that apply appropriate safeguards.

ORCHESTR AI answers questions about ORCHESTR using information we publish on this site. Your messages are sent to the AI provider to produce each reply. We do not save the conversation in our databases; it is kept in your browser tab for the current session and cleared when you close it.

Please don't share confidential or personal information in the chat. Replies are generated automatically and can be wrong — for anything important, talk to our team.

We don't use advertising or cross-site tracking cookies. The site uses your browser's storage for a few functional purposes:

• Session storage: where you first arrived from (so an enquiry can be attributed to the right campaign) and your ORCHESTR AI conversation. Both are cleared when you close the tab.
• Local storage: your language preference.
• Our hosting platform may set its own technical cookies or identifiers needed to serve the site and record usage statistics.

You can clear or block browser storage in your browser settings; the site will still work, although some preferences won't be remembered.

We keep enquiry information for as long as it is useful for our relationship with you and for our business records. If you ask us to delete it, we will — unless we must keep something to meet a legal obligation or to establish or defend a legal claim. Usage statistics are kept in aggregate.

Information is stored on access-controlled infrastructure. Enquiry records are only accessible to team members who need them, and keys used to connect our systems are kept on the server — never in the website's code. No system is perfectly secure, so please contact us straight away if you think something is wrong.

Under the UAE's data protection law (Federal Decree-Law No. 45 of 2021) and other laws that may apply to you, you can ask us to:

• give you a copy of the personal information we hold about you;
• correct information that is wrong or incomplete;
• delete your information, or restrict or stop how we use it;
• send your information to you or another provider in a usable format, where applicable;
• withdraw consent you have given, at any time.

Email info@orchestr.ae and we'll respond within a reasonable time. You may also complain to the relevant data protection authority.

The site is intended for businesses and is not directed at children. We don't knowingly collect information from anyone under 18.

We'll update this page when the way we handle information changes, and revise the date at the top. Significant changes will be made clear on the site.

ORCHESTR · Dubai, United Arab Emirates · info@orchestr.ae · WhatsApp +971 50 660 6810