Industries · Electronics retail
Sold once.Serviced for years.Traced by serial.
We build systems for electronics retailers that follow every device by serial or IMEI — from the supplier's delivery through the branch, the sale, the warranty, the repair bench and the trade-in — in one platform designed around how your stores actually sell and service.
| Serial / IMEI | Product | Warranty | Status |
|---|---|---|---|
| 356938035643809 | Phone X15 · 256GB · Blue | Mfr + 1 yr extended | Sold · INV-44812 |
| C02FK3Q7MD6R | Laptop Air 14 · 16GB | — | In stock · display |
| SN-TV55-88210 | TV 55" OLED | Mfr 2 yrs | In repair · RPR-2214 |
| 352099100844172 | Phone S9 · 128GB · Black | — | Transfer to Deira |
| HDP-7731-04 | Headphones Pro ANC | Mfr 1 yr | Return requested |
- Serial & IMEI stock
- Branch transfers
- Warranties
- Repair desk
- Trade-ins & refurb
- Supplier claims
- Branch dashboards
01Where electronics retailers lose money
The margin is thin. The leaks are everywhere.
On a phone or a laptop the margin can be a few hundred dirhams. One unsold demo unit, one lost warranty claim or one repair nobody chased can wipe it out.
01Stock is counted by model, not by serial
What happens
The POS knows there are eight units of a phone at a branch, but not which eight. Serials and IMEIs are scanned at sale, if at all, and transfers between branches are noted on paper.
What it costs
Units that disappear without a trace, returns of devices that were never sold by you, and stock counts that can't be reconciled to individual boxes.
With one system
Every unit is received against its serial or IMEI and followed through transfers, display, sale, return and repair — so any device's history is one search away.
02Warranty questions start with "do you have the receipt?"
What happens
A customer comes back with a faulty device. Staff search for the invoice, guess whether it's under the shop warranty or the manufacturer's, and call the distributor to check.
What it costs
Slow, inconsistent answers at the counter, valid claims refused, invalid ones accepted, and customers who don't come back.
With one system
The serial brings up the sale, the warranty terms, any extended cover sold and the repair history, so the counter knows the answer before the customer finishes explaining.
03Repairs disappear between the counter and the bench
What happens
A job card is written by hand. The device goes to the technician or an external service centre, quotes are approved by phone and customers call to ask if it's ready.
What it costs
Devices sitting finished but uncollected, approvals that wait for days, lost accessories and disputes about the condition a device came in with.
With one system
Each repair has a job number, photos of the device's condition, the fault, the quote, the customer's approval, the parts used and the stage — with automatic updates when it moves.
04Supplier claims and price-protection credits are never chased
What happens
Dead-on-arrival units, warranty returns to the distributor and agreed price-protection credits are tracked in emails and a spreadsheet nobody owns.
What it costs
Credits the business is owed but never receives, and faulty units sitting in a back room for months.
With one system
Every claim to a supplier has the units, the reason, the amount, the reference and a due date, with the open balance per supplier always visible.
05Trade-ins are valued on the spot and then forgotten
What happens
Staff value a customer's old phone by eye, give credit, and drop it in a drawer. Grading, data wiping and resale happen whenever someone has time.
What it costs
Inconsistent trade-in prices, devices that lose value every week they sit, and no record of what was paid against what it sold for.
With one system
Trade-ins follow a grading checklist and price guide you set, then move through data wipe, refurbishment and listing, with margin per device recorded.
06Launch weeks are planned from WhatsApp
What happens
Pre-orders for a new flagship are taken on paper and in chats. Allocation from the distributor is split between branches by phone the day before.
What it costs
Customers who pre-ordered left without a unit while walk-ins are served, and branches holding colours and capacities they can't sell.
With one system
Pre-orders, deposits and expected allocation by model, colour and capacity are in one queue, so units are assigned to customers and branches before the boxes arrive.
02Electronics platform preview
What your electronics system could look like.
Switch between the views a branch manager, repair desk, stock controller and owner would use every day. Every screen is designed per retailer in discovery.
| Serial / IMEI | Product | Warranty | Status |
|---|---|---|---|
| 356938035643809 | Phone X15 · 256GB · Blue | Mfr + 1 yr extended | Sold · INV-44812 |
| C02FK3Q7MD6R | Laptop Air 14 · 16GB | — | In stock · display |
| SN-TV55-88210 | TV 55" OLED | Mfr 2 yrs | In repair · RPR-2214 |
| 352099100844172 | Phone S9 · 128GB · Black | — | Transfer to Deira |
| HDP-7731-04 | Headphones Pro ANC | Mfr 1 yr | Return requested |
Illustrative interface with sample data — your system is designed around your brands, branches and service model.
Illustrative demo · sample dataCan you see your own branches on it?
Build your electronics system03Solutions
The parts of an electronics system — chosen for your stores.
Every unit traceable by serial
Serialised inventory
Units received against serial or IMEI, tracked through branch transfers, display, sale, return and repair, with stock-takes that reconcile to individual boxes.
- Serial and IMEI capture at receiving
- Unit-level movement history
- Display and demo-unit tracking
- Scanned stock-takes
Every unit traceable by serial
Serialised inventory
Units received against serial or IMEI, tracked through branch transfers, display, sale, return and repair, with stock-takes that reconcile to individual boxes.
- Serial and IMEI capture at receiving
- Unit-level movement history
- Display and demo-unit tracking
- Scanned stock-takes
Not every electronics store needs every module. We scope the ones your operation actually uses, and add the rest when you need them.
04AI inside the system
AI that reads serials, job cards and claims — not just questions.
AI in your electronics system works on your own units, sales, repairs and supplier records. It looks up, drafts, matches and explains — your staff make the calls that involve customers and money.
AI never approves a warranty claim, sets a trade-in price, issues a refund or messages a customer without staff confirming. It doesn't diagnose devices — technicians do — and every answer links to the serial, sale or job it came from.
- 01
Warranty lookup
A customer has a laptop with serial C02FK… — what are we responsible for?Finds the sale, the warranty terms and any extended cover, and summarises what's covered and by whom — shop, manufacturer or the extended plan — with the repair history on that unit.
- 02
Repair updates
Approved templatesLet customers know when their repairs move stage.Drafts updates when a job is diagnosed, quoted, repaired or ready, using your approved wording, and sends them automatically only for the stages you've chosen.
- 03
Supplier claim drafting
Sent after reviewPrepare this month's DOA claim for the TV distributor.Collects the units, serials, purchase references and fault notes into the distributor's claim format, with photos attached, for the stock controller to check and send.
- 04
Transfer suggestions
Approve before movingWhich branches will run out of the mid-range phone this week?Compares stock and recent sales by branch, flags the ones at risk and proposes transfers from branches with more cover, waiting for approval.
- 05
Trade-in grading help
Staff set the priceGrade this trade-in from the checklist and photos.Suggests a grade from the checklist answers and photos and shows the price-guide range for that grade. The salesperson confirms the grade and the credit.
- 06
Plain-language reporting
How did accessory attach rates compare across branches last month?Answers from your own sales, by branch and salesperson, with the invoices behind each figure.
05A day with ORCHESTR
A Saturday across four branches, two ways.
- 09:00Serials captured at receivingEvery unit is scanned in against the purchase order; the two serials missing from the delivery note are flagged to the distributor.
- 11:30Warranty in one scanThe serial shows the sale, the warranty and the cover; a repair job is booked in with condition photos in two minutes.
- 13:00Stock across branchesThe salesperson sees the colour at Dubai Hills and reserves it for same-day pickup or delivery.
- 15:30Trade-in graded and loggedThe phone is graded on the checklist, credit is applied to the new purchase and it joins the refurbishment queue.
- 18:00Customers already informedCustomers received stage updates automatically; the desk calls only the two whose approvals are waiting.
- 22:15The day by branchThe owner sees sales, margin, attach rate and open repairs for every branch on one screen.
An illustrative day — every system is designed around how your team actually works.
06Integrations
Works with the systems your stores already run.
Integrations depend on what each provider exposes — we confirm every connection in scoping before committing to it. Names are examples of categories we work with, not partnerships.
- Point of sale & ERP
- Existing POS (via API or export)OdooMicrosoft Dynamics 365
- Online
- ShopifyWooCommerceMarketplace seller APIs (where available)
- Payments & finance
- Card terminals and payment linksBuy-now-pay-later providers (via API, where available)
- Suppliers & service
- Distributor price lists and EDI (where available)Manufacturer warranty and service portals (where they offer access)
- Accounting
- Zoho BooksXeroQuickBooks
- Messaging
- WhatsApp Business APISMS gatewaysEmail
- Hardware
- Barcode and serial scannersLabel and receipt printers
07How we build your system
Built around your electronics store — not a template.
- 01
Understand your business
We learn how the business actually runs — people, tools, hand-offs and where time is lost — before proposing anything. - 02
Map your workflows
Every workflow is mapped end to end: who does what, when, with which information, and what should happen automatically. - 03
Design your system
Screens, records, permissions and integrations are designed around those workflows, and the scope is agreed in writing. - 04
Build and integrate
We build in stages and connect the tools you keep, so your team sees working software early and gives feedback as we go. - 05
Test and launch
We test with real scenarios, migrate the agreed data, set up roles and access, and onboard the team. - 06
Support and improve
After launch we support the system under an agreed arrangement and extend it as the business changes.
08Why it matters
What changes for the retailer.
We don't quote savings we haven't measured. In discovery we baseline how your team works today, so improvements can be tracked against your own numbers.
Every unit accounted for
Serial-level stock means shrinkage, false returns and mismatched counts become visible and explainable.Confident warranty answers
Sale, terms and cover attach to the serial, so the counter answers once and correctly.Repairs that come back on time
Job stages, approvals and customer updates are tracked instead of remembered.Supplier money collected
DOA returns and credits have owners, references and due dates until they're paid.Trade-ins that make money
Grading and pricing are consistent, and every device's resale margin is recorded.One view across branches
Sales, margin, stock and service by branch, without collecting numbers by message.
09Possible use cases
How different electronics retailers could use it.
Examples of what we could build — not completed client projects.
IMEIs, trade-ins and repairs
A chain of phone shops tracks every IMEI, runs trade-ins on a consistent price guide and manages a screen-repair desk serving all branches.
Branches, warranties and launches
A retailer selling phones, laptops, TVs and appliances across several malls shares stock between branches, plans launch allocation and answers warranty questions by serial.
The service centre as the product
A repair and service business runs job cards, parts, technician queues, external service routing and customer updates, with a small retail counter alongside.
Claims and credits under control
A distributor with its own showrooms tracks DOA returns, price-protection credits and dealer claims alongside branch sales.
FAQs
Electronics retail questions, answered.
Retail & commerce
01Does it replace our POS?
It doesn't have to. Many retailers keep their POS at the till and add serial tracking, repairs, trade-ins and claims around it, connected through the POS's API or exports. If your POS can't capture serials or connect at all, we'll discuss in discovery whether to replace the sales screen too.
02Can it really track every unit by serial or IMEI?
Yes, for the products you choose to serialise — usually phones, laptops, tablets, TVs and wearables. Accessories can stay as quantity stock. Serials are captured by scanner at receiving and sale, so the extra work at the counter is a single scan.
03Can it check manufacturer warranty automatically?
Where a manufacturer or distributor offers a warranty lookup service we can access, yes. Many don't, so the system holds the warranty terms per product and calculates cover from the sale date — which answers most questions at the counter.
04How do customers approve repair quotes?
By a link sent over WhatsApp or SMS, or in person at the counter. The approval, the amount and the time are recorded on the job, and the technician sees the job move to repair as soon as it's approved.
05Will AI make decisions about warranty claims or trade-in prices?
No. It can look up records, suggest a trade-in grade from your checklist and draft claims and messages, but staff confirm every grade, price, claim and refund. Technicians diagnose devices, not the AI.
06Can we migrate our current stock and history?
Yes, from your POS and spreadsheets. Serials can usually be migrated for current stock; for historical sales without serials we agree what's worth bringing across. We reconcile migrated stock against a physical count before go-live.
07Does it work across branches and online?
Yes. Each branch has its own stock, repairs and staff, with transfers between them, and online orders can be fulfilled from the warehouse or any branch that holds the unit.
08How is customer data protected?
Access is role-based and enforced on the server: salespeople, technicians and managers each see what their work needs, and cost prices and supplier credits can be limited to management. Hosting and retention are agreed in scoping.
09How is an electronics system priced?
It's quoted after a discovery call, based on your branches, the modules you need and the systems we connect to. You get a written scope and quote before any build begins, with support and hosting agreed separately.
Start here
Let's mapyour stores.
Tell us how a device moves through your business today, from delivery to repair. We'll show you how one system could connect your branches, repair desk and suppliers.
- 01We get back to you to arrange a call.
- 02A focused conversation about how your electronics store runs today.
- 03If there's a fit, a written scope and quote — no obligation.