Industries · Supermarkets & grocery
Order what sells.Mark down beforeit expires.
We build operating systems for supermarkets and grocers — replenishment by branch, expiry and markdowns, supplier orders and receiving, online and delivery-app orders, and branch performance — connected in one platform designed around how your stores actually run.
- Replenishment
- Expiry & markdowns
- Supplier orders
- Receiving & dock slots
- Online & app orders
- Waste tracking
- Branch dashboards
01Where grocers lose margin
Grocery margins are thin. Waste and gaps are not.
A supermarket can sell thousands of lines a day and still lose its margin on a few dozen: the yoghurt that expired at the back, the bread ordered twice and the bestseller missing from the shelf on a Friday.
01Orders are placed from a walk around the aisles
What happens
Department heads walk the shelves, note what looks low and phone or message suppliers. Each branch orders on its own, with no view of what it actually sold last week.
What it costs
Gaps on bestsellers, slow lines over-ordered, and cash tied up in stock the store didn't need.
With one system
Suggested orders per branch from sales, stock on hand, shelf capacity, supplier lead times and order days — reviewed and approved by the department head before they go out.
02Short-dated stock is found when it's already expired
What happens
Expiry checks depend on staff spotting dates during shelf filling. Chilled and bakery items near their date aren't marked down until someone notices.
What it costs
Write-offs on fresh and chilled lines, items pulled from shelves too late, and no record of which products and suppliers cause the most waste.
With one system
Batches are received with their dates, near-dated stock appears on a daily list by aisle, and markdowns, donations and write-offs are recorded with reasons.
03Deliveries arrive all at once and are checked in a hurry
What happens
Twenty suppliers turn up between six and ten in the morning. Receiving staff count against paper delivery notes and sign whatever they're handed.
What it costs
Short deliveries accepted, wrong prices invoiced, chilled stock left waiting on the dock and disputes nobody can prove later.
With one system
Suppliers book dock slots, deliveries are scanned against the purchase order with temperatures and dates captured, and shortages or price differences are flagged before signing.
04Supplier invoices, rebates and returns never quite match
What happens
Invoices are checked against delivery notes by hand. Agreed promotions, listing fees, rebates and returned goods are tracked in spreadsheets and emails.
What it costs
Overpayments, rebates never claimed, and expired returns that suppliers never credit.
With one system
Each invoice is matched to the order and the delivery. Promotions, rebates and supplier returns carry amounts and references until they are credited.
05Online and delivery-app orders are picked from a printout
What happens
Orders from your own app and delivery platforms print in the store. Pickers walk the aisles, substitute by guesswork and call customers when something is missing.
What it costs
Late orders, wrong substitutions, items sold online that were already gone from the shelf and customers who switch to another store.
With one system
Online orders queue by delivery slot with pick routes by aisle, live stock checks, substitution rules the customer agreed to and status updates sent automatically.
06Head office sees each branch a week late
What happens
Branch managers send daily sales by message; waste, shrinkage and supplier performance are compiled at month end, if at all.
What it costs
Problems in one branch — a fridge running warm, a supplier always short, a department over-ordering — continue for weeks.
With one system
One view across branches of sales, availability, waste, shrink and supplier fill rate, with exceptions surfaced every morning.
02Supermarket platform preview
What your supermarket system could look like.
Switch between the views a department head, receiving clerk, online picking team and operations director would use every day. Every screen is designed per business in discovery.
Illustrative interface with sample data — your system is designed around your branches, departments and suppliers.
Illustrative demo · sample dataCan you picture your own aisles on it?
Build your supermarket system03Solutions
The parts of a supermarket system — chosen for your stores.
Shelves full without over-ordering
Replenishment & ordering
Suggested orders per branch and department from sales, stock on hand, shelf capacity, promotions, supplier lead times and order days — approved by the department head before they're sent.
- Order suggestions by branch
- Supplier order days and cut-offs
- Promotion and seasonal uplifts
- Approval before sending
Shelves full without over-ordering
Replenishment & ordering
Suggested orders per branch and department from sales, stock on hand, shelf capacity, promotions, supplier lead times and order days — approved by the department head before they're sent.
- Order suggestions by branch
- Supplier order days and cut-offs
- Promotion and seasonal uplifts
- Approval before sending
Not every supermarket needs every module. We scope the ones your operation actually uses, and add the rest when you need them.
04AI inside the system
AI that watches the dates, the docks and the demand.
AI in your supermarket system works on your own sales, stock, batches, deliveries and orders. It forecasts, flags, drafts and explains — your department heads decide what's ordered, marked down or returned.
AI never sends a purchase order, changes a shelf price, writes off stock or messages a customer or supplier without a person approving it. Food-safety decisions stay with your staff; AI only surfaces the records and alerts behind them.
- 01
Order suggestions
Department head approvesWhat should Al Barsha order from the dairy supplier for tomorrow?Proposes quantities per line from recent sales, stock on hand, batch dates and the weekend uplift, and explains any line it held back on. Nothing is sent until the department head approves.
- 02
Expiry and markdown help
What do we need to act on during today's expiry walk?Builds the near-dated list by aisle with suggested markdowns based on your rules and each product's remaining sell-through, ready to print or open on a handheld.
- 03
Delivery checking
Clerk confirmsRead this supplier's delivery note and compare it with the PO.Reads the scanned delivery note, matches it line by line against the purchase order and flags short quantities, substitutions and price differences for the receiving clerk to confirm.
- 04
Supplier conversations
Sent after reviewWhich suppliers have delivered short more than three times this month?Lists them with each delivery's shortages and the affected lines, and drafts a message to each supplier with the records attached.
- 05
Substitution suggestions
Customer rules applySuggest substitutes for the items missing from tonight's online orders.Suggests alternatives in stock based on the customer's past choices and your substitution rules, and only proposes or applies them as each customer's setting allows.
- 06
Plain-language reporting
How did the Ramadan range sell compared with last year, by branch?Answers from your own sales: units, value, availability and waste by branch and category, with the records behind each figure.
05A day with ORCHESTR
A Thursday before the weekend, two ways.
- 05:45Bake plan from salesThe bakery's plan reflects last Thursday's sales and the weekend uplift, adjusted by the bakery head.
- 06:30Booked dock slotsSuppliers arrive in their booked slots; chilled goods are checked in first with temperatures logged.
- 09:00Expiry walk by listThe near-dated list by aisle is on a handheld; markdowns are labelled and donations set aside.
- 12:30Orders approved, not builtSuggested orders are reviewed and approved in minutes, with the weekend uplift already included.
- 17:00Pick routes and substitutionsOrders are picked by aisle route with substitutions offered as each customer prefers; status updates go out automatically.
- 21:30Every branch, tonightThe operations director sees sales, availability and waste by branch, with tomorrow's exceptions listed.
An illustrative day — every system is designed around how your team actually works.
06Integrations
Works with the systems your stores already run.
Integrations depend on what each provider exposes — we confirm every connection in scoping before committing to it. Names are examples of categories we work with, not partnerships.
- Point of sale & ERP
- LS RetailOdooSAP Business OneExisting POS (via API or export)
- Online & delivery
- Your own app or website (via API)Delivery platforms (via partner API or export, where available)
- Suppliers
- Supplier EDI or order emails (where available)Supplier price files and portals (via export)
- In-store hardware
- Handheld scannersLabel scalesShelf-edge label printersTemperature sensors (where installed)
- Accounting
- Zoho BooksXeroQuickBooks
- Messaging
- WhatsApp Business APISMS gatewaysEmail
07How we build your system
Built around your supermarket — not a template.
- 01
Understand your business
We learn how the business actually runs — people, tools, hand-offs and where time is lost — before proposing anything. - 02
Map your workflows
Every workflow is mapped end to end: who does what, when, with which information, and what should happen automatically. - 03
Design your system
Screens, records, permissions and integrations are designed around those workflows, and the scope is agreed in writing. - 04
Build and integrate
We build in stages and connect the tools you keep, so your team sees working software early and gives feedback as we go. - 05
Test and launch
We test with real scenarios, migrate the agreed data, set up roles and access, and onboard the team. - 06
Support and improve
After launch we support the system under an agreed arrangement and extend it as the business changes.
08Why it matters
What changes for the supermarket.
We don't quote savings we haven't measured. In discovery we baseline how your team works today, so improvements can be tracked against your own numbers.
Shelves that stay full
Orders follow what each branch actually sells, so gaps on bestsellers become the exception.Less fresh food in the bin
Near-dated stock is found in time to mark down, donate or return, and every write-off has a reason.Deliveries you can stand behind
What arrived, at what temperature and against which order is recorded before anyone signs.Supplier terms that pay out
Invoices, promotions, rebates and returns are matched and chased until they're credited.Online orders customers trust
Picks, substitutions and delivery slots follow rules, and customers hear about changes before they arrive.Head office on the same page
Every branch's sales, waste and availability in one place, every morning.
09Possible use cases
How different grocers could use it.
Examples of what we could build — not completed client projects.
One store, run tighter
A single community supermarket replaces walk-around ordering and paper expiry checks with suggested orders, daily expiry lists and supplier invoice matching.
Five branches, one view
A chain across Dubai, Sharjah and Abu Dhabi runs central supplier terms, branch-level ordering and a head-office dashboard of sales, waste and availability.
Store-picked delivery that scales
A grocer whose app and delivery-platform orders are growing quickly picks from store stock with slot capacity, pick routes and substitution rules.
Bakery, butchery and produce
A fresh market with in-store bakery, butchery and produce plans production, tracks yields and reductions, and measures waste by counter.
FAQs
Supermarket questions, answered.
Retail & commerce
01Do we need to replace our POS or ERP?
No. Most grocers keep their tills and ERP and add what they're missing — replenishment, expiry, receiving, supplier matching or online picking — connected through APIs or exports. Where your current system is genuinely the bottleneck, we'll explain the options in discovery.
02How does the system know what to order?
It combines sales history, current stock, shelf capacity, supplier order days and lead times, and any promotions or seasonal uplifts you set. The suggestion is a starting point: department heads review, adjust and approve before anything goes to a supplier.
03Can it track expiry dates without slowing receiving down?
Yes. Dates are captured by scanner or a quick entry at receiving for the categories you choose — usually chilled, bakery, deli and short-life dry goods. Long-life lines can be checked on a schedule instead.
04Does it help with food-safety inspections?
It keeps the records your procedures call for — temperature checks, cleaning schedules, receiving temperatures and corrective actions — in one place, with alerts when a check is missed. It doesn't certify anything; how you meet the requirements that apply to you stays with your team.
05Can it handle orders from delivery platforms as well as our own app?
Where the platform offers partner access we connect directly; otherwise orders can be imported or entered from the platform's tablet. Either way, they're picked from the same queue and stock as your own online orders.
06Will AI order stock or change prices by itself?
No. AI suggests orders, markdowns and substitutions and drafts supplier messages, but every purchase order, price change, write-off and customer message is approved by a person.
07Can we bring over our product and supplier data?
Usually, from your POS, ERP and supplier files. We clean barcodes and product hierarchies, map suppliers and their terms, and agree with you what sales history to migrate so suggestions start from real data.
08Does it work for many branches with different ranges?
Yes. Each branch can have its own range, shelf capacities, order days and staff, with central control of suppliers and pricing where you want it.
09How is a supermarket system priced?
We quote after a discovery call, based on your branches, departments, the modules you need and the systems we connect to. You receive a written scope and quote before work begins, with hosting and support agreed separately.
Start here
Let's mapyour supermarket.
Tell us how stock moves through your stores today, from the supplier to the shelf. We'll show you how one system could connect your branches, docks, suppliers and online orders.
- 01We get back to you to arrange a call.
- 02A focused conversation about how your supermarket runs today.
- 03If there's a fit, a written scope and quote — no obligation.