Industries · Real estate developers
Launch to handoveron one live record.
We build developer platforms that connect unit inventory, broker channels, reservations, SPAs, payment plans, construction updates and handovers — so sales, finance and the projects team see the same unit, the same buyer and the same balance.
- Unit inventory
- EOIs & reservations
- Broker channel
- SPAs & documents
- Payment plans
- Collections
- Handover & snagging
- Buyer portal
01Where developments leak
Selling off-plan is a five-year promise.
From the first EOI to the last post-handover instalment, every unit passes through sales, legal, finance and the projects team. Most of the friction lives in the hand-offs.
01Inventory lives in a price-list spreadsheet that's already out of date
What happens
Sales, brokers and management each work from a different version of the availability sheet. Holds are agreed on WhatsApp and released when someone remembers.
What it costs
The same unit offered to two buyers, awkward phone calls to brokers, and premium units sitting on expired holds during a launch.
With one system
One inventory by project, building, floor and unit type, with live status, price list version and timed holds that release themselves — the same view for the sales team and approved brokers.
02Launch day EOIs arrive faster than anyone can log them
What happens
Expressions of interest come from dozens of broker agencies, the website and the sales gallery, with deposits, passport copies and unit preferences scattered across emails and messages.
What it costs
Disputes over who registered first, deposits that can't be matched to a buyer, and an allocation day run from a printout.
With one system
Every EOI captured with its source, broker, deposit status, documents and preferences, time-stamped and ready for a fair, recorded allocation.
03SPAs and registration steps are chased one email at a time
What happens
Reservation forms, SPAs, signatures and registration fees are tracked by the sales admin team in a tracker that only they understand.
What it costs
Signed reservations that never become SPAs, buyers who cool off while paperwork waits, and no clear view of which deals are actually secure.
With one system
Each deal moves through reservation, SPA, signature and registration status with an owner and a due date — stuck deals are flagged before they go cold.
04Payment plans and collections don't match the construction schedule
What happens
Instalments tied to construction milestones are calculated in spreadsheets, and finance learns a milestone has been reached from an email.
What it costs
Late invoices, buyers chased for amounts that aren't yet due, overdue balances found at month end and escrow reporting rebuilt by hand.
With one system
Payment plans are attached to the unit and the project's milestones. When a milestone is confirmed, the instalments it triggers are prepared for finance to review and issue.
05Handover is a crowd of snag lists, keys and final balances
What happens
Completion notices, snagging inspections, contractor fixes, final payments, service charges and handover appointments are run from separate lists.
What it costs
Buyers who arrive for keys while snags are still open or balances are still outstanding — at the moment their impression of the developer is formed.
With one system
A handover tracker per unit: snags with photos and contractor owners, the final balance, service charge status and the appointment, so keys are only booked when everything is ready.
06The board sees sales and collections a month late
What happens
Sales value, absorption, collections and broker performance are compiled from exports for every board pack.
What it costs
Pricing, release and marketing decisions made on numbers that are weeks old.
With one system
Live dashboards by project, release, channel and broker — sales, collections, overdue balances and unsold inventory, built from the transactions themselves.
02Developer platform preview
What your development system could look like.
From the sales gallery to the handover lounge — switch between the views sales, finance and the projects team would use. Every screen is designed around your projects in discovery.
Illustrative interface with sample data — project names, buyers and figures are invented examples.
Illustrative demo · sample dataReady to see your own projects on it?
Build your developer system03Solutions
The parts of a developer system — chosen for your projects.
One version of availability
Unit inventory & price lists
Projects, buildings, floors and units with type, area, view and status, plus versioned price lists and timed holds — so nobody sells from an old sheet.
- Live unit status by release
- Price list versions and approvals
- Timed holds that release themselves
- Floor plans and unit documents
One version of availability
Unit inventory & price lists
Projects, buildings, floors and units with type, area, view and status, plus versioned price lists and timed holds — so nobody sells from an old sheet.
- Live unit status by release
- Price list versions and approvals
- Timed holds that release themselves
- Floor plans and unit documents
Not every development needs every module. We scope the ones your operation actually uses, and add the rest when you need them.
04AI inside the system
AI that keeps every unit's story straight.
AI in your development system works on your own inventory, deals, payment plans and handover records. It reads, drafts and flags — your sales, finance and projects teams decide.
AI never changes prices, approves discounts, allocates or cancels units, or sends statements and demand letters on its own. It doesn't give buyers legal or investment advice. Buyer-facing drafts use your approved wording, and every action that touches money or a contract is approved by a named person.
- 01
Document reading for EOIs
Staff verify every recordFifty EOI packs arrived from brokers overnight.Reads passports, deposit receipts and EOI forms, fills the buyer and deposit fields, and flags missing or mismatched documents for the sales admin team to check before the record is accepted.
- 02
Broker and buyer enquiry drafts
Sent after approvalA broker asks for 3-bedroom availability in Tower A with a post-handover plan.Pulls matching units from live inventory and the current price list, and drafts a reply with the plan options your team has approved.
- 03
Collections follow-up
Which buyers are overdue and haven't been contacted this month?Builds the list from payment plans and contact history, grouped by project and age, with reminders in your standard wording ready for finance to review.
- 04
Handover readiness
Which units can we book for handover next week?Checks each unit's snags, final balance, service charge and documents, and lists the ready units — with the reason the others aren't.
- 05
Plain-language reporting
How did Palm Grove Phase 1 sell compared with Tower A at the same point after launch?Answers from your own sales records with the figures and the deals behind them, so management doesn't need to request a report to ask a question.
05A day with ORCHESTR
A launch week, two ways.
- 08:00EOIs already in one queueOvernight EOIs are in one queue with source, broker, deposit status and missing documents flagged.
- 09:30Availability everyone trustsSales and approved brokers see live availability and holds. A hold expires on its own if the deposit doesn't arrive.
- 11:00Allocation with a recordUnits are allocated in order of the recorded EOIs, and every decision is logged with who made it.
- 13:30SPAs generated from the dealSPAs are generated from the reservation record, sent for signature, and tracked until they come back.
- 16:00Finance sees every bookingBooking amounts and instalment schedules appear in collections the moment the reservation is confirmed.
- 18:30Launch dashboard, liveManagement reviews units sold, value, channel split and open holds for the launch on one screen.
An illustrative day — every system is designed around how your team actually works.
06Integrations
Works with the systems your development already runs.
Integrations depend on what each provider exposes — we confirm every connection in scoping before committing to it. Names are examples of categories we work with, not partnerships.
- Messaging
- WhatsApp Business APIEmailSMS gateways
- Leads & marketing
- Website and landing page formsMeta and Google lead formsProperty portal lead feeds (where available)
- ERP & accounting
- SAP Business OneOracle NetSuiteMicrosoft Dynamics 365Zoho Books (via API or export)
- Documents & signature
- DocuSignAdobe Acrobat SignGoogle Workspace / Microsoft 365
- Payments & banking
- Card payment gatewaysPayment linksBank statement imports
- Projects & construction
- Primavera P6 or MS Project exportsExisting project controls tools (via API or export)
- Data
- Spreadsheets & exportsExisting CRMsBI tools
07How we build your system
Built around your development — not a template.
- 01
Understand your business
We learn how the business actually runs — people, tools, hand-offs and where time is lost — before proposing anything. - 02
Map your workflows
Every workflow is mapped end to end: who does what, when, with which information, and what should happen automatically. - 03
Design your system
Screens, records, permissions and integrations are designed around those workflows, and the scope is agreed in writing. - 04
Build and integrate
We build in stages and connect the tools you keep, so your team sees working software early and gives feedback as we go. - 05
Test and launch
We test with real scenarios, migrate the agreed data, set up roles and access, and onboard the team. - 06
Support and improve
After launch we support the system under an agreed arrangement and extend it as the business changes.
08Why it matters
What changes for the developer.
We don't quote savings we haven't measured. In discovery we baseline how your team works today, so improvements can be tracked against your own numbers.
One source of availability
Sales, brokers and management see the same units, holds and prices at the same time.Launches with a clear record
Every EOI, deposit and allocation decision is captured and traceable afterwards.Deals that close properly
Reservations move to SPA and registration with owners and due dates instead of sitting in inboxes.Collections tied to construction
Milestone instalments are prepared when the milestone is confirmed, not when someone notices.Handovers buyers remember well
Keys are booked only when snags, balances and documents are ready.A live view for the board
Sales, collections and unsold inventory by project, without rebuilding the pack each month.
09Possible use cases
How different developers could use it.
Examples of what we could build — not completed client projects.
One project, run properly
A single mid-rise building with a small sales team and a handful of brokers — inventory, reservations, payment plans and handover in one system instead of five spreadsheets.
Many communities, one view
Several communities and phases selling at once, with release-level price lists, a large broker network and group dashboards for management.
EOI-led launches
Phase launches driven by EOIs and allocation days, with deposit tracking, document checks and a recorded allocation log.
From completion to keys
A building approaching completion that needs snagging, final collections, service charges and handover appointments coordinated across hundreds of units.
FAQs
Developer questions, answered.
Real estate & property
01Does this connect directly to government registration or escrow systems?
No. We don't claim direct connections to government or regulator systems. The platform tracks the status of each registration and escrow step, stores the documents and reference numbers, and prepares the paperwork your team submits through the official channels.
02We already use an ERP for finance. Does this replace it?
Usually not. Your ERP stays the ledger. We build the sales, collections and handover workflows around it and sync receipts, invoices and customer records through its API or scheduled exports, agreed in scoping.
03Can brokers use it without seeing everything?
Yes. Approved agencies get a broker portal with only the inventory, prices and deals you choose to share, lead protection rules you define, and their own commission status. Internal notes and other agencies' deals stay hidden.
04Can it handle different payment plans per project?
Yes. Each project or release can have its own plan templates — booking, construction-linked, on handover and post-handover — and individual units can carry approved variations, with every change recorded.
05Can we migrate our current inventory, buyers and payment history?
In most cases, from your spreadsheets, CRM or ERP exports. We map units, buyers, deals and receipts, reconcile balances with finance before go-live and run old and new side by side for an agreed period if you need it.
06What does the AI actually do?
It reads EOI and buyer documents, drafts broker and buyer replies, prepares collection reminders, checks handover readiness and answers management questions from your data. It doesn't set prices, allocate units or send anything that commits the company without a person approving it.
07How is buyer data protected?
Access is role-based and enforced on the server, so sales, brokers, finance and contractors only see what their role allows. Passport and financial documents can be restricted further. Hosting location, retention and data protection requirements are agreed in scoping.
08Can it grow from one project to several communities?
Yes. The structure is project, building or phase, then unit, so new launches are added as new projects with their own price lists, plans and teams, and group reporting sits on top.
09How is a developer system priced?
It's quoted after a discovery session, based on the modules, number of projects, broker and buyer portals and integrations involved. Hosting and ongoing support are agreed separately and in writing.
Start here
Let's mapyour next launch.
Tell us how your projects sell, collect and hand over today. We'll come back with how one system could connect your sales, finance and projects teams.
- 01We get back to you to arrange a call.
- 02A focused conversation about how your development runs today.
- 03If there's a fit, a written scope and quote — no obligation.